Alcohol Sales witness an upward trend online
Alcohol Consumer Trends in US
As per a study in the US, alcohol represents 16.5% volume of the total beverage market. The reports of US Department of Commerce show that people in US alone spend more than USD230 billion annually on alcoholic drinks. The alcohol industry has experienced steady growth over the last ten years. From this, a tiny segment consists of online alcohol sales.
The Online Alcohol Market
As compared to other products, alcohol is a less developed online category, but which has certainly captured the attention of the industry and is gradually growing. In fact, as per a recent Nielsen investigation on the latest trends in the US alcohol market, the online sales of alcohol have jumped to over 2x that of a year, almost up to 234%. It looks that alcohol is set to be the next big sector with a vast online selling opportunity.
Change in Consumer Behaviour
The digital era coupled with the recent pandemic has brought about major changes in consumers spending on alcoholic beverages in the United States. With many liquor stores, bars and restaurants closed, consumers are obviously tapping the online market place to buy their alcohol. Just like any other products, the tech-savy generation today wants to buy liquor with the tap of a smartphone. They want easy products search and quick delivery. ‘Dial-and-deliver’ has now become the new trend for buying alcohol online.
And the consumers are smart nowadays. They conduct a thorough research on the internet, compare prices, read reviews and more before buying alcohol or any other product for that matter.
What Liquor Store Owners can do
Due to the ongoing shift in retail sales from a physical store to a digital store, liquor stores are now adapting to this rising demand. They now rely heavily on online promotion and selling to sustain their business. In the current situation, liquor owners are trying to identify areas of potential opportunity and understand specifics which could drive the most value and increase their customer base.
It’s no wonder, all the major liquor owners are trying to capture the online alcohol market.
- They need to plan and develop online models to sell alcohol
- Alcohol brands should address the needs of the modern consumer who shops online.
- Study online alcohol shopping patterns
- Build on client capabilities
- Create efficient home delivery models
- Online stores can offer wide selection of drinks
Nowadays many online alcohol platforms are coming up to help retailers build, manage and sell on their alcohol stores. They provide a robust web platform from where your consumers can easily shop for and order alcohol, providing them the best online shopping experience.
Customers today now find scheduling a wine delivery at home more convenient than having to go and pick it up from the store. This market is already expanding and is expected to grow further in the coming times. So time to partner up with a online platform which could help you fast track your online alcohol sales while building up on customer loyalty.